Sep 29, 2023


Primula has launched Signature Blend Mature Cheddar Cheese, on sale now in your local Sainsbury’s store.

Our latest squeezy cheese boasts an intense and creamy taste profile, thanks to the British mature cheddar cheese that's packed into every bite.

Not only is Primula Mature Cheddar our most intensely cheesy recipe, but it boasts a market-leading 68% cheese content.  

Whether you're spreading it on your morning toast, crafting the perfect sandwich, or just enhancing your favourite recipes, Mature Cheddar Cheese is the ultimate choice for intensely creamy snacks – available for just £1.85 in Sainsbury's.

Mature Cheddar Cheese is not only a treat for the taste buds but also a source of essential nutrients, boasting high protein and calcium for strength and bone health. This Signature choice also caters to dietary preferences as it is suitable for vegetarians and those following a gluten-free diet.

Our commitment to excellence extends almost 100 years, and it's something we sprinkle into every product we whip up. Our latest flavour, Signature Blend Mature Cheddar Cheese, is no exception.

Now available in 270 Sainsbury’s stores across the UK, our careful selection of premium ingredients ensures an indulgent experience for cheese lovers, whatever the occasion.

Primula is owned by Kavli Trust, a charitable foundation, and all profits made on Mature Cheddar will be donated to good causes. Last year, we were responsible for over £3 million in donations to UK charities and local beneficiaries. Get the full story in our news post here.

Thank you for reading our news. For more information our range of products, visit our squeeze the cheese page. To discover more news and information about Primula, visit our news page. To find out more about Kavli Trust, visit their website here.

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