You are supporting communities with every squeeze
We believe that there’s more to life than making gloriously good cheese
( BUT THAT’S A GREAT START )
Our difference
We Are Owned By Kavli Trust
Being owned by Kavli Trust means every squeeze of Primula helps do something good. Our mission is simple – make great cheese and make life a little better for people and communities along the way.
Primula is cheese with a difference. Because we’re owned by Kavli Trust, we donate millions of pounds every year to projects that genuinely improve lives. As responsible as we are moreish, we back brilliant ideas that make a positive impact in our communities.
Kavli Trust
Our difference
How It Works
Primula is part of the Kavli Group, which is owned by the Kavli Trust. That means every bit of profit from your favourite squeezy cheese goes straight to good causes. Kavli Trust supports projects that boost children’s mental health, protect the planet and help people who need it most. Tasty cheese doing tasty things.
The famous squeeze
How Your Love of Primula Helped Us Donate £7 Million to Good Causes in 2025
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Primula profits help fund £215,000 boost for young people’s mental health
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We Made a Little Go a Long Way – and Won a Thinkbox Award for It
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DIPPING INTO SUCCESS: MEET PRIMULA CHEESE DIPPERS – YOUR NEW SNACKING OBSESSION
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Primula’s Bold New Squeeze Is Here to Shake Up Christmas
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Primula donates £25,000 to charities nationwide in centenary celebration
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Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
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Primula shares £37k with local charities in 2023
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PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
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FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
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Primula expands BBQ range into major supermarkets just in time for summer
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