We squeeze in more than just yummy cheese
As we are owned by Kavli Trust, all our profits go to good causes
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LIMITED EDITION
Get your festive squeeze
On with the new
Limited Edition Primula
Pigs In Blankets
Introducing the ultimate festive treat – Primula Pigs in Blankets squeeze. Imagine the classic comfort of sausages wrapped in crispy bacon, all in one delightful squeeze of creamy Primula cheese. Yum. Yum.
Perfect for parties, boxing day leftovers, or whenever you need a little pick-me-up, this new squeeze is bursting with delicious flavour and zero nonsense. No fancy ingredients or fussy cooking – just simply squeeze and enjoy!
Grab yours exclusively at Iceland food stores.
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Our Products
SPREADING JOY WITH EVERY SQUEEZE
Squeeze it. Spread it. Dip it. Share it.
CHEESE & PIGS IN BLANKETS
Primula Cheese & Pigs In Blankets is a squeeze full of fantastic festive flavour.
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Original Cheese
Perfectly creamy and deliciously cheesy, our classic Primula Cheese has been enjoyed by cheese-lovers around the world since 1924. This flavour is where it all started.
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Light Cheese
Satisfyingly light, this squeeze has all the cheesy flavour you love (but with 40% less fat).
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Mature Cheese
Intensely creamy, our Signature Blend Mature Cheddar Cheese has a delicious taste and texture, making it ideal for snacking and melting into comfort food favourites.
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Cheese & Ham
We’re taking the classic combo of cheese and ham to new heights of flavour. Squeezy cheese and real ham pieces make this one a firm family favourite.
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Cheese & Chives
Wonderfully cheesy and made with real chopped chives, this is a squeezy twist on a classic combo we all love.
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Cheese & Prawns
Perfectly cheesy and made with proper prawns, this is a fantastic flavour combination that shouldn’t work… but somehow does. You’ll believe it when you try it (pinky promise).
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Cheddar & Chorizo
Primula Limited Edition with Cheddar & Chorizo is creamy, delicious and moreish. With real pieces of chorizo, this new flavour will make you want to fiesta all day long.
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Over the last 15 years we’ve proudly donated £100 million to good causes
All thanks to you and your love of Primula Cheese.
Our history
100 years of primula cheese
It’s fair to say we know a thing or two about cheese. We’ve been making the stuff for a century! In 1924, Olav Kavli released Primula Cheese as one of the first cheese spreads. In 1929, Olav introduced the iconic squeeze.
OUR DIFFERENCE
You are supporting communities with every squeeze
As we are owned by Kavli Trust, all our profits go to good causes. Our mission is to help improve the lives of people, their local communities, and society with each squeeze of our deliciously creamy cheese.
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OUR DIFFERENCE
How it Works
Primula is a cheese with a difference and as we are owned by Kavli Trust, we donate millions of pounds to projects that enhance people’s lives every year. As responsible as we are moreish, we find and fund projects that positively impact people’s lives in our community.
Primula invests sustainably in marketing, promotions, and infrastructure to ensure we continue to grow the amount of money we’re able to share with good causes.
But, unlike other businesses, no fat cats are taking the cream of profits. Instead, it’s all given to good causes, making a real difference in people’s lives.
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- Cheese & Pigs In Blankets
Boxing Day Yorky Squeeze Pudding Wrap
- 4 Servings
- 20 Mins
Feeling festive? Try Primula Cheese in Blankets squeezed over a tasty Yorky Pudding Wrap for dinner this Christmas season! It’s also perfect for Boxing Day leftovers—share as a Yorky Pudding Pizza, or just wrap it up and enjoy one big, delicious wrap all to yourself. Don’t ask why, just try!
Full recipe
- Cheese & Pigs In Blankets
It’s The Squeeze On Loaded Christmas Roasties
- 4 Servings
- 20 Mins
Get ready to elevate your roasties with a festive twist! These Loaded Roast Potatoes are crispy, fluffy, and smothered in the glorious, cheesy magic of Primula Pigs in Blankets squeeze. Think cheesy indulgence with a smoky sausage kick—perfect for making your Christmas dinner (or leftover spuds) something truly special. Warning: once you try them, you might never go back to plain potatoes again.
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Primula donates £25,000 to charities nationwide in centenary celebration
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Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
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Primula shares £37k with local charities in 2023
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PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
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FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
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Primula expands BBQ range into major supermarkets just in time for summer
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11 Cheesy Vegetarian Recipes to Indulge Your Taste Buds
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5 party food recipe ideas for the Coronation of King Charles
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Empowering women, empowering the whole family
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Primula celebrate Dunston Hill’s Daily Mile Launch with Olympic Athletes Joel Fearon and Katie Stainton
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Primula profits support youth mental health contributing to over £2 million in donations in 2022
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