NEW! Limited Edition Pigs In Blankets Squeeze

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Primula Pigs In Blankets
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Our Squeeze Range

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Primula Original Cheese
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Squeeze more into meals with primula cheese

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Primula Cheese & Ham
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We squeeze in more than just yummy cheese

As we are owned by Kavli Trust, all our profits go to good causes

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LIMITED EDITION

Get your festive squeeze
On with the new
Limited Edition Primula
Pigs In Blankets

Introducing the ultimate festive treat – Primula Pigs in Blankets squeeze. Imagine the classic comfort of sausages wrapped in crispy bacon, all in one delightful squeeze of creamy Primula cheese. Yum. Yum.

Perfect for parties, boxing day leftovers, or whenever you need a little pick-me-up, this new squeeze is bursting with delicious flavour and zero nonsense. No fancy ingredients or fussy cooking – just simply squeeze and enjoy!

Grab yours exclusively at Iceland food stores.

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Primula Cheese & Pigs In Blankets

Our Products

SPREADING JOY WITH EVERY SQUEEZE

Squeeze it. Spread it. Dip it. Share it.

CHEESE & PIGS IN BLANKETS

Primula Cheese & Pigs In Blankets is a squeeze full of fantastic festive flavour.

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Primula Original Cheese

Original Cheese

Perfectly creamy and deliciously cheesy, our classic Primula Cheese has been enjoyed by cheese-lovers around the world since 1924. This flavour is where it all started.

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Primula Light Cheese

Light Cheese

Satisfyingly light, this squeeze has all the cheesy flavour you love (but with 40% less fat).

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Primula Mature Cheese

Mature Cheese

Intensely creamy, our Signature Blend Mature Cheddar Cheese has a delicious taste and texture, making it ideal for snacking and melting into comfort food favourites.

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Primula Cheese & Ham

Cheese & Ham

We’re taking the classic combo of cheese and ham to new heights of flavour. Squeezy cheese and real ham pieces make this one a firm family favourite.

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Primula Cheese & Chives

Cheese & Chives

Wonderfully cheesy and made with real chopped chives, this is a squeezy twist on a classic combo we all love.

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Primula Cheese & Prawns

Cheese & Prawns

Perfectly cheesy and made with proper prawns, this is a fantastic flavour combination that shouldn’t work… but somehow does. You’ll believe it when you try it (pinky promise).

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Primula Cheddar & Chorizo

Cheddar & Chorizo

Primula Limited Edition with Cheddar & Chorizo is creamy, delicious and moreish. With real pieces of chorizo, this new flavour will make you want to fiesta all day long.

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Over the last 15 years we’ve proudly donated £100 million to good causes

All thanks to you and your love of Primula Cheese.

Our history

100 years of primula cheese

It’s fair to say we know a thing or two about cheese. We’ve been making the stuff for a century! In 1924, Olav Kavli released Primula Cheese as one of the first cheese spreads. In 1929, Olav introduced the iconic squeeze.

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OUR DIFFERENCE

You are supporting communities with every squeeze

As we are owned by Kavli Trust, all our profits go to good causes. Our mission is to help improve the lives of people, their local communities, and society with each squeeze of our deliciously creamy cheese.

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OUR DIFFERENCE

How it Works

Primula is a cheese with a difference and as we are owned by Kavli Trust, we donate millions of pounds to projects that enhance people’s lives every year. As responsible as we are moreish, we find and fund projects that positively impact people’s lives in our community.

Primula invests sustainably in marketing, promotions, and infrastructure to ensure we continue to grow the amount of money we’re able to share with good causes.

But, unlike other businesses, no fat cats are taking the cream of profits. Instead, it’s all given to good causes, making a real difference in people’s lives.

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Primula Pigs In Blankets
Our Recipes
  • Cheese & Pigs In Blankets

Boxing Day Yorky Squeeze Pudding Wrap


Feeling festive? Try Primula Cheese in Blankets squeezed over a tasty Yorky Pudding Wrap for dinner this Christmas season! It’s also perfect for Boxing Day leftovers—share as a Yorky Pudding Pizza, or just wrap it up and enjoy one big, delicious wrap all to yourself. Don’t ask why, just try!

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Primula Pigs In Blankets
Our Recipes
  • Cheese & Pigs In Blankets

It’s The Squeeze On Loaded Christmas Roasties


Get ready to elevate your roasties with a festive twist! These Loaded Roast Potatoes are crispy, fluffy, and smothered in the glorious, cheesy magic of Primula Pigs in Blankets squeeze. Think cheesy indulgence with a smoky sausage kick—perfect for making your Christmas dinner (or leftover spuds) something truly special. Warning: once you try them, you might never go back to plain potatoes again.

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