We squeeze in more than just yummy cheese
As we are owned by Kavli Trust, all our profits go to good causes
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Our Products
SPREADING JOY WITH EVERY SQUEEZE
Squeeze it. Spread it. Dip it. Share it.
Original Cheese
Perfectly creamy and deliciously cheesy, our classic Primula Cheese has been enjoyed by cheese-lovers around the world since 1924. This flavour is where it all started.
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Light Cheese
Satisfyingly light, this squeeze has all the cheesy flavour you love (but with 40% less fat).
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Mature Cheese
Intensely creamy, our Signature Blend Mature Cheddar Cheese has a delicious taste and texture, making it ideal for snacking and melting into comfort food favourites.
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Cheese & Ham
We’re taking the classic combo of cheese and ham to new heights of flavour. Squeezy cheese and real ham pieces make this one a firm family favourite.
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Cheese & Chives
Wonderfully cheesy and made with real chopped chives, this is a squeezy twist on a classic combo we all love.
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Cheese & Prawns
Perfectly cheesy and made with proper prawns, this is a fantastic flavour combination that shouldn’t work… but somehow does. You’ll believe it when you try it (pinky promise).
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Spicy Cheese & Jalapeños
The cheesy, spicy kick from Primula Cheese & Jalapeño adds depth and fun flavour to every dish you make.
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CHEESE & PIGS IN BLANKETS
Primula Cheese & Pigs In Blankets is a squeeze full of fantastic festive flavour.
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Cheese & Carolina Reaper
Turn up the heat with our fieriest flavour yet. Blending our signature creamy cheese with the intense kick of Carolina Reaper chillies, this bold new squeeze brings serious heat and seriously good flavour. Perfect for adding a fiery twist to burgers, nachos, or anything that needs a spicy upgrade – if you can handle it.
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Thinkbox 2025 winners
Big Impact, Small Budget – And a Thinkbox Win to Prove It
We’re proud to share that our latest TV campaign celebrating the Primula Squeeze has won a Thinkbox Award for Best Use of a Small Budget.
With a bold idea, a brilliant team, and a whole lot of creativity, we proved you don’t need a huge spend to make a huge impact.
Even better? Every squeeze supports great causes through the Kavli Trust – so this win means even more.
Find Out MoreOver the last 15 years we’ve proudly donated £100 million to good causes
All thanks to you and your love of Primula Cheese.
Our history
100 years of primula cheese
It’s fair to say we know a thing or two about cheese. We’ve been making the stuff for a century! In 1924, Olav Kavli released Primula Cheese as one of the first cheese spreads. In 1929, Olav introduced the iconic squeeze.
OUR DIFFERENCE
You are supporting communities with every squeeze
As we are owned by Kavli Trust, all our profits go to good causes. Our mission is to help improve the lives of people, their local communities, and society with each squeeze of our deliciously creamy cheese.
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OUR DIFFERENCE
How it Works
Primula is a cheese with a difference and as we are owned by Kavli Trust, we donate millions of pounds to projects that enhance people’s lives every year. As responsible as we are moreish, we find and fund projects that positively impact people’s lives in our community.
Primula invests sustainably in marketing, promotions, and infrastructure to ensure we continue to grow the amount of money we’re able to share with good causes.
But, unlike other businesses, no fat cats are taking the cream of profits. Instead, it’s all given to good causes, making a real difference in people’s lives.
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- Cheese & Chives
BBQ Chicken Squeeze Pinwheels
- 4 Servings
- 20 Mins
Packed with flavour and perfect for sharing, these BBQ Chicken Squeeze Pinwheels are a quick, cheesy twist on a lunchbox or picnic classic. Made with a creamy layer of Primula Cheese & Chives, tender BBQ chicken, sweetcorn and spring onions—all wrapped up in soft tortillas and sliced into perfect bites. Serve with an extra squeeze of Primula for a crowd-pleasing finish.
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- Original Cheese
Squeeze & Bake Puffed Pigs in Blankets
- 4 Servings
- 20 Mins
A deliciously cheesy twist on a party favourite! These Easy Squeeze Puffed Pigs in Blankets are wrapped in golden puff pastry with a melty centre of Primula Original and a touch of sweet redcurrant jelly. Quick to make and seriously moreish, they’re perfect for festive platters, picnics, or anytime snacking. Don’t forget an extra squeeze of Primula for dipping!
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Primula profits help fund £215,000 boost for young people’s mental health
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We Made a Little Go a Long Way – and Won a Thinkbox Award for It
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DIPPING INTO SUCCESS: MEET PRIMULA CHEESE DIPPERS – YOUR NEW SNACKING OBSESSION
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Primula’s Bold New Squeeze Is Here to Shake Up Christmas
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Primula donates £25,000 to charities nationwide in centenary celebration
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Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
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Primula shares £37k with local charities in 2023
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PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
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FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
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Primula expands BBQ range into major supermarkets just in time for summer
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11 Cheesy Vegetarian Recipes to Indulge Your Taste Buds
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