Primula expands BBQ range into major supermarkets just in time for summer

Get ready to fire up those grills because we have some exciting news for all the cheese enthusiasts out there! Just in time for the sizzling BBQ season, we’re expanding our cheesy offerings and making them readily available in your favourite supermarkets.

No more searching high and low for the perfect cheese to top your juicy burger. Primula Burger Cheese is now hitting the shelves at Morrisons and Iceland. Primula Burger Cheese offers an authentic and mouthwatering burger cheese taste like no other and can be enjoyed as a dipping sauce, drizzle, or cheesy, tasty ingredient. Say goodbye to the mess and hassle—this cheese is ready to go without a drive-thru detour. Primula's Burger Cheese is the real deal: creamy, perfectly balanced, and bursting with flavour. And the best part? You can grab your 140g tube of this delicious cheese at selected Morrisons and Iceland stores nationwide, both online and in-store. It's time to elevate your burger game to a whole new level!

But that's not all the cheesy goodness we have in store for you. Prepare to ignite your taste buds with Primula Hot Cheese 'n' Sriracha, now available at Asda and Morrisons. If you're a fan of bold and spicy flavours, this is the perfect choice for you. We have pushed the boundaries with this daring and tantalising combination of cheese and Sriracha. Get ready for a sizzling sensation that will take your favourite dishes to a whole new level. Whether you're looking to add some fiery kick to your chicken poppers or create a flavour fiesta with your fajitas, Primula Cheese 'n' Sriracha is the answer. Packed with heat, tanginess, and a hint of sweetness, this cheese is not for the faint-hearted. And guess what? You can find it conveniently at Asda and Morrisons online and in their supermarkets. So grab your 140g tube of Primula Cheese 'n' Sriracha and embark on a flavour adventure like never before.

BBQ season is upon us, so extending our summer flavour offering to over 500 Morrisons and Iceland supermarkets nationwide was only right. Primula has been around since 1924, and its world-famous, creamy, and flavour-packed cheese has been loved for generations. These two flavours are set to take our award-winning 'flavour burst' range to the next level, and it is something that we believe will take your next BBQ to another level.

So, cheese enthusiasts, it's time to rejoice! Primula Burger Cheese is now within your reach at Morrisons and Iceland, and Primula Hot Cheese 'n' Sriracha is calling your name at Asda and Morrisons. Don't miss out on these irresistible cheesy delights. Grab your favourites, ignite those grills, and get ready to elevate your BBQ experience to new heights. We have made it easier than ever to indulge in cheesy creations, ensuring that your summer gatherings are filled with flavour and fun!

Still trying to decide what to cook up at your next BBQ? We have over 100 delicious recipes right here on our website! Head over to our recipes section and find a list of easy, tasty recipes with Primula Burger Cheese, Primula Hot Cheese ‘n’ Sriracha, and all the other scrumptious cheese flavours Primula has to offer. Ultimate yum!