We squeeze in more than just yummy cheese
As we are owned by Kavli Trust, all our profits go to good causes
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Our Products
SPREADING JOY WITH EVERY SQUEEZE
Squeeze it. Spread it. Dip it. Share it.
Original Cheese
The OG of squeezy cheese joy. Made with real cheese for real flavour, packed with protein and calcium, and ready to squeeze on literally anything. Convenience has never tasted this good.
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Mature Cheese
A bold squeeze of real mature cheddar for people who like their cheese with attitude. Big flavour, zero faff, and naturally packed with protein and calcium. It’s the easiest way to add a little “ooh, that’s good” to anything you point the tube at.
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Cheese & Ham
Proper cheese, proper ham, properly tasty. This classic combo comes ready‑to‑squeeze for instant sandwich upgrades and snack‑time wins. A handy hit of protein and calcium in every swirl.
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Cheese & Chives
Fresh, zingy chives meet smooth, real cheese in a tube that does all the hard work for you. Big flavour, zero faff, naturally rich in calcium and protein. Squeeze, snack, smile.
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Cheese & Prawns
Real cheese meets real prawns for the most delightfully retro squeeze of your life. Creamy, savoury and surprisingly sophisticated—plus a natural source of protein and calcium. Fancy, but fun.
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Spicy Cheese & Jalapeños
Turn up the heat with real cheese and fiery jalapeños in one squeezy, spicy tube. Bold flavour, instant convenience, and a tasty boost of protein and calcium. Squeeze responsibly… or don’t.
Explore productsOver the last 15 years we’ve proudly donated £100 million to good causes
All thanks to you and your love of Primula Cheese.
Our history
100 years of primula cheese
It’s fair to say we know a thing or two about cheese. We’ve been making the stuff for a century! In 1924, Olav Kavli released Primula Cheese as one of the first cheese spreads. In 1929, Olav introduced the iconic squeeze.
OUR DIFFERENCE
You are supporting communities with every squeeze
As we are owned by Kavli Trust, all our profits go to good causes. Our mission is to help improve the lives of people, their local communities, and society with each squeeze of our deliciously creamy cheese.
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–OUR DIFFERENCE
How it Works
Primula is a cheese with a difference and as we are owned by Kavli Trust, we donate millions of pounds to projects that enhance people’s lives every year. As responsible as we are moreish, we find and fund projects that positively impact people’s lives in our community.
Primula invests sustainably in marketing, promotions, and infrastructure to ensure we continue to grow the amount of money we’re able to share with good causes.
But, unlike other businesses, no fat cats are taking the cream of profits. Instead, it’s all given to good causes, making a real difference in people’s lives.
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- Original Cheese
Savoury Squeezy Roll‑Up Pancakes with Primula Original
- 4 Servings
- 20 Mins
A fun, speedy and seriously tasty way to enjoy your favourite squeezy cheese. These savoury roll‑up pancakes layer soft French‑style crêpes with smooth Primula Original, crispy streaky bacon and fresh chives for a comforting bite that’s perfect for brunch, lunch or a quick midweek meal. With just a handful of ingredients and a 15‑minute cooking time, they’re an easy win for any day of the week.
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- Original Cheese
Squeeze the Love: Cheesy Heart Jam Toast
- 4 Servings
- 20 Mins
A breakfast so adorable it borders on ridiculous. Perfect for anyone who wants to say “I care about you” without doing anything remotely complicated. It’s sweet, it’s cheesy, it’s got a hole in the middle – just like all great love stories.
Full recipe
How Your Love of Primula Helped Us Donate £7 Million to Good Causes in 2025
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Primula profits help fund £215,000 boost for young people’s mental health
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We Made a Little Go a Long Way – and Won a Thinkbox Award for It
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DIPPING INTO SUCCESS: MEET PRIMULA CHEESE DIPPERS – YOUR NEW SNACKING OBSESSION
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Primula’s Bold New Squeeze Is Here to Shake Up Christmas
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Primula donates £25,000 to charities nationwide in centenary celebration
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Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
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Primula shares £37k with local charities in 2023
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PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
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FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
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Primula expands BBQ range into major supermarkets just in time for summer
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