Our Squeezy Range

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Primula Original Cheese
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Squeeze more into meals with primula cheese

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Primula Cheese & Ham
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We squeeze in more than just yummy cheese

As we are owned by Kavli Trust, all our profits go to good causes

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Our Products

SPREADING JOY WITH EVERY SQUEEZE

Squeeze it. Spread it. Dip it. Share it.

Primula Original Cheese

Original Cheese

Perfectly creamy and deliciously cheesy, our classic Primula Cheese has been enjoyed by cheese-lovers around the world since 1924. This flavour is where it all started.

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Primula Light Cheese

Light Cheese

Satisfyingly light, this squeeze has all the cheesy flavour you love (but with 40% less fat).

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Primula Mature Cheese

Mature Cheese

Intensely creamy, our Signature Blend Mature Cheddar Cheese has a delicious taste and texture, making it ideal for snacking and melting into comfort food favourites.

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Primula Cheese & Ham

Cheese & Ham

We’re taking the classic combo of cheese and ham to new heights of flavour. Squeezy cheese and real ham pieces make this one a firm family favourite.

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Primula Cheese & Chives

Cheese & Chives

Wonderfully cheesy and made with real chopped chives, this is a squeezy twist on a classic combo we all love.

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Primula Cheese & Prawns

Cheese & Prawns

Perfectly cheesy and made with proper prawns, this is a fantastic flavour combination that shouldn’t work… but somehow does. You’ll believe it when you try it (pinky promise).

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Primula Cheddar & Chorizo

Cheddar & Chorizo

Primula Limited Edition with Cheddar & Chorizo is creamy, delicious and moreish. With real pieces of chorizo, this new flavour will make you want to fiesta all day long.

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CHEESE & PIGS IN BLANKETS

Primula Cheese & Pigs In Blankets is a squeeze full of fantastic festive flavour.

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Over the last 15 years we’ve proudly donated £100 million to good causes

All thanks to you and your love of Primula Cheese.

Our history

100 years of primula cheese

It’s fair to say we know a thing or two about cheese. We’ve been making the stuff for a century! In 1924, Olav Kavli released Primula Cheese as one of the first cheese spreads. In 1929, Olav introduced the iconic squeeze.

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OUR DIFFERENCE

You are supporting communities with every squeeze

As we are owned by Kavli Trust, all our profits go to good causes. Our mission is to help improve the lives of people, their local communities, and society with each squeeze of our deliciously creamy cheese.

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Kavli Trust Logo

OUR DIFFERENCE

How it Works

Primula is a cheese with a difference and as we are owned by Kavli Trust, we donate millions of pounds to projects that enhance people’s lives every year. As responsible as we are moreish, we find and fund projects that positively impact people’s lives in our community.

Primula invests sustainably in marketing, promotions, and infrastructure to ensure we continue to grow the amount of money we’re able to share with good causes.

But, unlike other businesses, no fat cats are taking the cream of profits. Instead, it’s all given to good causes, making a real difference in people’s lives.

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Our Recipes
  • Cheese & Ham

Hot Honey ABLT Squeeze Toastie


Avocado, bacon, lettuce and tomato get the ultimate Primula upgrade. This is your classic ABLT – turned toastie – with creamy Primula Cheese & Ham, a sweet-smoky chilli honey drizzle, and all the layers you crave.

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Our Recipes
  • Cheese & Chives

Tuna Melt Squeeze Toastie


This one’s packed to perfection! Creamy Primula Cheese & Chives gets stirred through with tuna, sweetcorn, and zingy lime juice, then grilled between slices of golden granary bread for a melt that’s seriously satisfying.

Full recipe