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How Your Love of Primula Helped Us Donate £7 Million to Good Causes in 2025

You know that satisfying squeeze of Primula Cheese you pop on crackers, crumpets, or straight into your mouth (no judgement). Well, that squeeze does more than make snacks taste better — it helps make lives better too. Because Primula isn’t just delicious. It’s delicious with purpose. Primula is part of the Kavli Group, and the…

Primula profits help fund £215,000 boost for young people’s mental health

CR: Mortal Fools

We Made a Little Go a Long Way – and Won a Thinkbox Award for It

We’re proper proud to say our latest TV campaign, all about heroing the Primula Squeeze, has picked up a Thinkbox Award for Best Use of a Small Budget with our media partner. Big impact. Small(ish) spend. This campaign proved that with a clever idea, a clear plan, and a team that’s all-in, you don’t need…

DIPPING INTO SUCCESS: MEET PRIMULA CHEESE DIPPERS – YOUR NEW SNACKING OBSESSION

At Primula, we know life can be hectic, but that doesn’t mean your snacks should be boring. That’s why we’re thrilled to introduce Primula Cheese Dippers – creamy, cheesy goodness paired with crunchy breadsticks or crackers, all in a handy, on-the-go pot. It’s the perfect pick-me-up for busy days, lazy lunches, or anytime-you-fancy moments. WHY…

Primula’s Bold New Squeeze Is Here to Shake Up Christmas

This Christmas, we are shaking things up with a brand-new festive squeeze: Primula Pigs in Blankets. It’s a limited-edition cheese that combines the classic Christmas favourite—pigs in blankets—with Primula’s signature creamy cheese. It’s fun, it’s bold, and it’s guaranteed to get people talking at the dinner table. Available exclusively in Iceland stores and online for…

Primula donates £25,000 to charities nationwide in centenary celebration

As we are owned by Kavli Trust, every squeeze of cheese supports good causes. We have been donating to good causes since 1962 and making our iconic cheese for 100 years. As we celebrate a century of Primula Cheese, it only felt right to celebrate by doing what we do best – giving to good…

Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze

Here at Primula, we’re thrilled to commemorate our 100th anniversary in style, and what better way to mark this milestone than with an irresistible addition to our iconic squeezy cheese lineup? Introducing our latest flavour: Cheddar & Chorizo cheese. Crafted for discerning palates, our newest squeeze starts with the comforting creaminess of cheddar cheese, followed…

Primula shares £37k with local charities in 2023

At Primula Cheese, our profits go beyond taste – they go to making a difference! As we are owned by Kavli Trust, a charitable foundation, we’re on a mission to give back. In December 2023, we proudly donated £37,350 to three local charities chosen by our team: Youth Focus North East, The Children’s Foundation, and…

PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S

Primula has launched Signature Blend Mature Cheddar Cheese, on sale now in your local Sainsbury’s store. Our latest squeezy cheese boasts an intense and creamy taste profile, thanks to the British mature cheddar cheese that’s packed into every bite. Not only is Primula Mature Cheddar our most intensely cheesy recipe, but it boasts a market-leading…