
PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
Primula has launched Signature Blend Mature Cheddar Cheese, on sale now in your local Sainsbury’s store.
Our latest squeezy cheese boasts an intense and creamy taste profile, thanks to the British mature cheddar cheese that’s packed into every bite.
Not only is Primula Mature Cheddar our most intensely cheesy recipe, but it boasts a market-leading 68% cheese content.
Whether you’re spreading it on your morning toast, crafting the perfect sandwich, or just enhancing your favourite recipes, Mature Cheddar Cheese is the ultimate choice for intensely creamy snacks – available for just £1.85 in Sainsbury’s.


Mature Cheddar Cheese is not only a treat for the taste buds but also a source of essential nutrients, boasting high protein and calcium for strength and bone health. This Signature choice also caters to dietary preferences as it is suitable for vegetarians and those following a gluten-free diet.
Our commitment to excellence extends almost 100 years, and it’s something we sprinkle into every product we whip up. Our latest flavour, Signature Blend Mature Cheddar Cheese, is no exception.
Now available in 270 Sainsbury’s stores across the UK, our careful selection of premium ingredients ensures an indulgent experience for cheese lovers, whatever the occasion.
Primula is owned by Kavli Trust, a charitable foundation, and all profits made on Mature Cheddar will be donated to good causes. Last year, we were responsible for over £3 million in donations to UK charities and local beneficiaries. Get the full story in our news post here.
Thank you for reading our news. For more information our range of products, visit our squeeze the cheese page. To discover more news and information about Primula, visit our news page. To find out more about Kavli Trust, visit their website here.
Back to news
DIPPING INTO SUCCESS: MEET PRIMULA CHEESE DIPPERS – YOUR NEW SNACKING OBSESSION
Read more
Primula’s Bold New Squeeze Is Here to Shake Up Christmas
Read more
Primula donates £25,000 to charities nationwide in centenary celebration
Read more
Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
Read more
Primula shares £37k with local charities in 2023
Read more
PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
Read more
FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
Read more
Primula expands BBQ range into major supermarkets just in time for summer
Read more
11 Cheesy Vegetarian Recipes to Indulge Your Taste Buds
Read more
5 party food recipe ideas for the Coronation of King Charles
Read more
Empowering women, empowering the whole family
Read more