We Made a Little Go a Long Way – and Won a Thinkbox Award for It

We’re proper proud to say our latest TV campaign, all about heroing the Primula Squeeze, has picked up a Thinkbox Award for Best Use of a Small Budget with our media partner.

Big impact. Small(ish) spend.

This campaign proved that with a clever idea, a clear plan, and a team that’s all-in, you don’t need a HUGE budget to make a big splash. It got people talking, Squeezing, and spreading the joy – and now it’s bagged us a lovely orange award that now sits in pride of place at our HQ.

Lisa Thornton, our Head of Marketing, puts it best:

“This award means a great deal to us. It’s not just a win for the campaign – it’s a celebration of trust, creativity, and shared ambition that defined our partnership with our media partner. From the very beginning, we were aligned to making every penny work harder, and the results speak for themselves. I’m incredibly proud of what we’ve achieved together – and even more excited about what’s next.”

Every Squeeze of Primula helps support good causes through the Kavli Trust, and that’s the bit we’re most proud of. So, while this award looks great on the shelf, it’s what it stands for – purpose, passion, and putting our budget to good use – that really matters.

More to come. More to squeeze. More to give.

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Want to learn more about Kavli Trust and the causes it supports? It’s all here:   https://kavlifondet.no/en/about-kavlifondet/

If you fancy giving Primula a squeeze, visit our Where To Buy page to see where we’re stocked: Where To Buy.