Primula’s Bold New Squeeze Is Here to Shake Up Christmas

This Christmas, we are shaking things up with a brand-new festive squeeze: Primula Pigs in Blankets. It’s a limited-edition cheese that combines the classic Christmas favourite—pigs in blankets—with Primula’s signature creamy cheese. It’s fun, it’s bold, and it’s guaranteed to get people talking at the dinner table.

Available exclusively in Iceland stores and online for just £1.85, Primula Pigs in Blankets is the must-have addition to your festive food shop this year. We know it’s a bit quirky, but that’s exactly what makes it fun.

According to research, nearly 15% of Brits are keen to try a ‘cheesy pigs in blankets’ combo, and guess what? You asked for it, and we’ve delivered.

Why You’ll Love It
Primula Cheese & Pigs in Blankets is a fun way to mix things up. It’s perfect for drizzling on roast potatoes or squeezing onto your cheeseboard. We’re all about keeping mealtimes fresh and exciting—why not throw something new into the mix this Christmas? Join the Fun: The ‘#SqueezeOnChristmas’ Challenge!

To celebrate this new release, we’re launching the ‘#SqueezeOnChristmas’ challenge on social media. We want to see what creative, quirky combos you come up with—whether it’s topping your sprouts or slapping it on a cracker. The funnier, the better! The best ideas will be featured on our socials, and you could win a range of Primula branded goodies and other wonderful snacks.

Get It While It’s Hot

Primula Cheese & Pigs in Blankets is only around for a limited time, so don’t miss out. Pick up yours in Iceland stores or online before it’s gone!

As we are owned by Kavli Trust, we donate all profits to UK charities and good causes. Last year, we donated over £3 million to help local communities.