Primula Cheese contributes to £7.8 million shared with good causes in 2021

Primula is a cheese with a difference. We’re owned by the Kavli Trust and every year we donate millions of pounds to good causes. We find and fund projects that positively impact people’s lives in our community.

In 2021, £7.8 million was shared with good causes and over £62 million throughout the last decade! In fact, we’ve been sharing in this way since 1962.

In recent years, Kavli Trust has increased its focus on projects to strengthen child and adolescent mental health as well as climate and environmental solutions. Most funds are allocated to good causes in the four countries where the Kavli Group operates, including the UK.  

Here in the UK, recent beneficiaries include; St Oswald’s Hospice, who were presented with a cheque for £30,000 to fund a range of accessible play equipment for its Children and Young Adults Service. The Great North Air Ambulance Service received a vital £26,000 investment to help with their focus to offer 24/7 critical care support in the region.

Commenting on last year’s contribution Inger Elise Iversen, General Manager at Kavli Trust said: “Sharing is at the heart of everything we do. That is why we donate all of our profits to good causes. We are delighted to have allocated £7.8 million to projects within humanitarian work, research and culture last year and hope to beat this figure in 2022.

“We will continue to invest in strengthening child and adolescent mental health for years to come at the Kavli Trust. It is more important than ever to contribute to all children and young people experiencing well-being, security and belonging.

“We also choose to support several projects promoting climate and environmental solutions. As part of the food business, we have a responsibility and a potential to contribute to good solutions within responsible consumption and production of food. The fight against food waste is therefore another main focus.” For more information on the Kavli Trust, visit https://kavlifondet.no/en/