You are supporting communities with every squeeze
We believe that there’s more to life than making gloriously good cheese
( BUT THAT’S A GREAT START )
Our difference
We Are Owned By Kavli Trust
Being owned by Kavli Trust means every squeeze of Primula helps do something good. Our mission is simple – make great cheese and make life a little better for people and communities along the way.
Primula is cheese with a difference. Because we’re owned by Kavli Trust, we donate millions of pounds every year to projects that genuinely improve lives. As responsible as we are moreish, we back brilliant ideas that make a positive impact in our communities.
Kavli Trust
Our difference
How It Works
Primula is part of the Kavli Group, which is owned by the Kavli Trust. That means every bit of profit from your favourite squeezy cheese goes straight to good causes. Kavli Trust supports projects that boost children’s mental health, protect the planet and help people who need it most. Tasty cheese doing tasty things.
The famous squeeze
Discover Some of the UK Projects you’ve Helped Support in 2023
Primula profits help fund £215,000 boost for young people’s mental health
CR: Mortal Fools …
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We Made a Little Go a Long Way – and Won a Thinkbox Award for It
We’re proper proud to say our latest TV campaign, all about heroing the Primula Squeeze, has picked up a Thinkbox Award for Best Use of a Small Budget with our media partner. Big impact. Small(ish) spend. This campaign proved that with a clever idea, a …
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Primula’s Bold New Squeeze Is Here to Shake Up Christmas
This Christmas, we are shaking things up with a brand-new festive squeeze: Primula Pigs in Blankets. It’s a limited-edition cheese that combines the classic Christmas favourite—pigs in blankets—with Primula’s signature creamy cheese. It’s fun, it’s bold, and it’s guaranteed to get people talking at the …
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Primula donates £25,000 to charities nationwide in centenary celebration
As we are owned by Kavli Trust, every squeeze of cheese supports good causes. We have been donating to good causes since 1962 and making our iconic cheese for 100 years. As we celebrate a century of Primula Cheese, it only felt right to celebrate …
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Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
Here at Primula, we’re thrilled to commemorate our 100th anniversary in style, and what better way to mark this milestone than with an irresistible addition to our iconic squeezy cheese lineup? Introducing our latest flavour: Cheddar & Chorizo cheese. Crafted for discerning palates, our newest …
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Primula shares £37k with local charities in 2023
At Primula Cheese, our profits go beyond taste – they go to making a difference! As we are owned by Kavli Trust, a charitable foundation, we’re on a mission to give back. In December 2023, we proudly donated £37,350 to three local charities chosen by …
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PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
Primula has launched Signature Blend Mature Cheddar Cheese, on sale now in your local Sainsbury’s store. Our latest squeezy cheese boasts an intense and creamy taste profile, thanks to the British mature cheddar cheese that’s packed into every bite. Not only is Primula Mature Cheddar …
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FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
Primula Cheese is owned by the Kavli Trust, a charitable foundation. We donate all profits to good causes, and every year we aim to make a difference, particularly to those making a positive change in our local community. In 2014, Primula Cheese donated £100,000 to …
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Primula expands BBQ range into major supermarkets just in time for summer
Get ready to fire up those grills because we have some exciting news for all the cheese enthusiasts out there! Just in time for the sizzling BBQ season, we’re expanding our cheesy offerings and making them readily available in your favourite supermarkets. No more searching …
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11 Cheesy Vegetarian Recipes to Indulge Your Taste Buds
Calling all cheese lovers and vegetarians! If you’re looking for mouth-watering cheesy recipes, you’ve come to the right place. In this blog, we’re excited to share 11 delicious and vegetarian-friendly recipes that feature the irresistibly creamy Primula cheese. Whether you’re hosting a party, craving comfort …
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5 party food recipe ideas for the Coronation of King Charles
Get ready to witness history in the making! It’s not every day that we get to witness a coronation, and the last one was back in 1953 when Queen Elizabeth II ascended to the throne. But now, after 70 long years, the wait is over. …
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Empowering women, empowering the whole family
Discover how Kavli Trust, the charitable foundation that owns Primula cheese, is making a positive impact in Ethiopia through the Waste for Value project. With a recent award of £420,000, the project is providing new jobs for women and empowering them to recycle plastics and …
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How Your Love of Primula Helped Us Donate £7 Million to Good Causes in 2025
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Primula profits help fund £215,000 boost for young people’s mental health
Read more
We Made a Little Go a Long Way – and Won a Thinkbox Award for It
Read more
DIPPING INTO SUCCESS: MEET PRIMULA CHEESE DIPPERS – YOUR NEW SNACKING OBSESSION
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Primula’s Bold New Squeeze Is Here to Shake Up Christmas
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Primula donates £25,000 to charities nationwide in centenary celebration
Read more
Celebrating 100 years in style: NEW Cheddar & Chorizo Squeeze
Read more
Primula shares £37k with local charities in 2023
Read more
PRIMULA LAUNCHES NEW FLAVOUR IN SAINSBURY’S
Read more
FACT: Primula’s £100,000 Gift Ignites Hope at the Heart of Cancer Support
Read more
Primula expands BBQ range into major supermarkets just in time for summer
Read more