How Your Love of Primula Helped Us Donate £7 Million to Good Causes in 2025

You know that satisfying squeeze of Primula Cheese you pop on crackers, crumpets, or straight into your mouth (no judgement). Well, that squeeze does more than make snacks taste better — it helps make lives better too.

Because Primula isn’t just delicious. It’s delicious with purpose.

Primula is part of the Kavli Group, and the Kavli Group is owned by Kavli Trust — a charitable foundation that donates all its profits to good causes. Yep, every last penny. So when you’re squeezing cheese, you’re also squeezing out a little more good into the world.

And in 2025, that added up to a seriously impressive £7 million donated to projects that make a real difference.

So… where did your cheesy generosity go?

🇬🇧 In the UK

Your cheese habit helped fund:

• Creative writing and theatre programmes for young people
• Mental health support in schools
• Nature‑based wellbeing projects
• Support for young carers

Basically, you helped young people feel seen, supported, and inspired — all while enjoying your favourite spread.

🇳🇴 Norway & 🇸🇪 Sweden

Funds supported:

• Youth cooking programmes
• Outdoor inclusion projects
• Safe spaces for young people
• Programmes helping children in gang‑affected environments

🌍 International Aid

Your squeezes also reached far beyond Europe, supporting:

• Education and job‑creating climate projects
• Refugee support
• Programmes improving access to essential services

A Legacy of Giving (Powered by Cheese)

Since 1962, Kavli Trust has donated the equivalent of £108 million to good causes. That’s a lot of impact – and a lot of cheese.

But 2025’s £7 million donation? That’s thanks to you. Your sandwiches. Your jacket potatoes. Your late‑night fridge raids. Your “just one more squeeze”.

Every tube helps.

So next time you pick up Primula…

Know that you’re not just choosing a tasty snack. You’re choosing to support young people, protect the planet, and spread a little more good in the world.

Now that’s what we call seriously unserious cheese doing seriously good things.