• Original Cheese

Squeeze the Love: Cheesy Heart Jam Toast

A breakfast so adorable it borders on ridiculous. Perfect for anyone who wants to say “I care about you” without doing anything remotely complicated. It’s sweet, it’s cheesy, it’s got a hole in the middle – just like all great love stories.


  • Serves 2
  • 10 minutes

What You Need

  • 4 slices white bread
  • 2 tbsp raspberry jam
  • Primula Original Cheese
  • A heart‑shaped cookie cutter

How You Do It

  1. Toast all four slices of bread until beautifully golden.
  2. Cut a heart out of two slices using your cookie cutter – feel free to admire your craftsmanship.
  3. Spread the remaining slices generously with raspberry (or strawberry) jam.
  4. Add a joyful zig‑zag of Primula Original Cheese over the jam.
  5. Crown each jammy slice with a heart‑cut slice so the cheesy, jammy centre peeks through.
  6. Serve immediately and bask in the glory of your culinary romance.

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