The Circle’s Alex Hobern takes on the Burger on the Move challenge


Earlier this month, social media star and winner of Channel 4’s The Circle, Alex Hobern, took fast food to a whole new level as he took on the ‘Burger on the Move’ challenge.

Captured in a hilarious video, Alex attempted to build and consume a burger while moving at 50 miles per hour on Thorpe Park’s terrifying Detonator ride.

In the minute-long ride up to the top of the 100ft drop tower, Alex, from London, planned to start building the meaty favourite on the journey upwards – before being dropped back down to earth. Using a tube of Primula’s original cheese, a beef patty, a burger bun and salad, Alex buckled up and made his way skywards.

Attempt number one saw the cheese and tomato juice go all over his black jeans but he clung onto all the components, while his second go at the challenge was less successful.

In the five second drop, the footage shows Alex losing grip on most of his ingredients – bun flying through the air and lettuce making a crash landing – but managing to cling onto his trusty tube of cheese.

We set Alex the challenge to celebrate National BBQ’s Barbi Summer and to show just how easy it is to squeeze flavour into your meals, even in extreme situations.

Back on terra firma, Alex said: “It was actually really hard. On the way up I tried to start building the burger, then at the top they hold you for a bit – which I dreaded. It dropped as I was adding the cheese and it went everywhere, I think I did alright though – it was the going down which was hard, I lost a burger at one stage.

“I’ve never done a challenge like this and I’m actually really scared of heights, when you’re up there it’s a great view, but scary.”

Once safely back on ground and able to enjoy eating some of his unusually crafted meal, he admitted the end result was pretty good.

Asides from burgers, Alex’s favourite food is fajitas and he’s a fan of Primula’s spicy Cheese ‘n’ Jalapenos on nachos. Cheese ‘n’ Jalapenos is part of Primula’s new fiery flavour burst range which also includes Paprika and Peri Peri.

Lisa Thornton, Head of Marketing, at Primula said: “We absolutely love that Alex has gone to so much effort to prove that, even in the most extreme situation, you can always add flavour to your meals with a squeeze of Primula Cheese.

“If you don’t have a rollercoaster in your back garden though, we’d recommend enjoying a juicy burger with delicious melty cheese on land at a BBQ this summer!”

Watch Alex’s hilarious attempt at the Burger on the Move challenge here.