- Home
- Love to share
- Our unique business
Read more about how we’re doing cheese and business differently from everyone else.
- Kavli Trust
See how Primula and the Kavli Trust make a difference that goes beyond delicious cheese.
- Who we support
From humanitarian and research projects to cultural initiatives, these are the causes we’re proud to support.
- Our History
We’ve been squeezing cheese since 1924. But we’ve also been up to a whole lot more since then!
- Nominate a charity
Our mission is to help improve the lives of people, their local communities, and society with each squeeze of our deliciously creamy cheese.
- Our unique business
- Squeeze the cheese
- Favourites
Cheesy classics since 1924, our favourites are also your favourites for one very good reason (hint: they’re delicious).
- Lighter
A lighter take that doesn’t skimp on flavour, Primula Light is made to give you the best of both worlds.
- Flavour Burst
Whether you go for spicy or smoky, your taste buds are in for a burst of seriously moreish flavour.
- Cheddar
Primula has a new cheese on the block and it's cheddar! View our brand new mature cheddar flavour.
- Burger Cheese
Create that classic burger taste with a squeeze of Burger Cheese for a flavoursome hit with every moreish mouthful.
- Dips
Our delightful dips come in four mouth-watering flavours to make every snacking occasion something to savour.
- Favourites
The Cheese with a Mission
We believe that there’s more to life than making gloriously good cheese
(but that’s a great start)
(but that’s a great start)
We’re first for flavour
Created in 1924, Primula Cheese is known and loved as the only spreadable cheese in a tube with the best range of flavours.
We love to share
By donating all profits to good causes, sharing the love is as easy as enjoying our cheese. We support local charities and causes that improve the community.
We’re UK-made
We’ve been proud to call Gateshead the home of our creamy cheese since 1962.
We’re the squeezy cheese that creates change
Back in 1924, Primula began with big dreams and even bigger taste buds. Now, as part of the Kavli Trust, we’re proud to bring that creamy, squeezy, cheesy flavour to cheese lovers around the world. All while donating our profits to good causes around the world and right here in the UK. We’ve been helping people squeeze more flavour into life with every tube, and in 2021 we contributed nearly 8 million pounds* to charities that do serious good.
All of our profits go to the Kavli Trust, which awards funds to deserving causes that support humanitarian work, research, and cultural initiatives around the world. The Trust spreads donations across lots of different organisations, with a special focus on important causes like children’s mental health and championing the cultural events that bring us together. Our goal is to help make a difference in the lives of people, their local communities, and to society as a whole.
Every squeeze of Primula makes a positive difference to someone’s life. We think that’s something worth sharing!
*Source: Kavli Trust Annual Report 2021
All of our profits go to the Kavli Trust, which awards funds to deserving causes that support humanitarian work, research, and cultural initiatives around the world. The Trust spreads donations across lots of different organisations, with a special focus on important causes like children’s mental health and championing the cultural events that bring us together. Our goal is to help make a difference in the lives of people, their local communities, and to society as a whole.
Every squeeze of Primula makes a positive difference to someone’s life. We think that’s something worth sharing!
*Source: Kavli Trust Annual Report 2021
60%
Of profits support humanitarian projects
30%
Of profits support research projects
10%
Of profits support cultural projects
Some of the projects we’re proud to support
Children's Heart Unit Fund (CHUF)
Great North Air Ambulance Service
Teenage Cancer Trust
CHUF’s vision is to positively impact heart heroes so that they reach their full potential and we supported them with a £35,000 donation. Check out the video to find out more.
We donated £26,000 to the Great North Air Ambulance Service to support the team’s life-saving work. Watch the video to find out more.
The Teenage Cancer Trust creates world-class cancer services for young people in the UK and we contributed £20,000 to this worthy cause.
Our history
Primula is a cheese with a difference. We’re owned by the Kavli Trust, a charitable organisation that donates millions of pounds every year to projects that enhance people’s lives. As responsible as we are moreish, we’re dedicated to finding and funding the humanitarian, research, and cultural initiatives that make a positive impact on people’s lives. Every time you squeeze, spread, and dip, you’re supporting worthy causes right here in the UK and across the world.
2020 and beyond
Kavli Trust Today
The Kavli Trust helps make change possible by supporting charitable causes across the UK and around the world by providing sustainable investment in research, culture, and humanitarian efforts. As the sole proprietor of the Kavli Group, the Kavli Trust makes sure that every pence of profit that isn’t reinvested into creating new flavours goes to supporting charitable work.Over the last ten years, we’ve proudly donated over £60 million to good causes, with 2019 seeing a record-breaking donation of £10.2 million — all thanks to you and your love of cheese.
Visit the kavli trust
Check out our delicious, guilt-free recipes
