Sorry that we’re absent from retail shelves at present.  We did a precautionary recall of our Primula Cheese tubes due to a manufacturing fault but we know what went wrong and have now resolved the problem. So we’ll soon be back and available in the next few weeks. As an organisation that shares its success with good causes by donating all of our profits to charity, rest assured that we don’t compromise on safety. So when we’re back, our cheese will be as good as ever – for you and for those you share it with.

We’re absent after finding contamination within one single tube of our cheese during production but as a precaution we recalled the following products with best before dates:

  • 150g Primula Cheese tubes, all flavours – BB 25.12.20 to BB 28.01.21
  • 100g Primula Cheese tubes, all flavours – BB 30.10.20 to BB 10.12.20

The safety and quality of our food and the wellbeing of all our consumers are our absolute priority and so we hope you understand why we initiated a product recall, stopped all production and instructed retailers to remove our tubes from their shelves.

If you have any Primula Cheese tubes with these best before dates, please do not eat it. Instead, take a picture of your tubes, throw them away and get in touch.


FAQs: 07/07/2020

I have been/am currently ill. What do I do?

If you have eaten cheese from a tube with an affected best before date and are unwell or are concerned about your symptoms, please contact your GP or call 111 straight away.


What are the symptoms I need to look out for?

One of our tubes was found to contain a source of Clostridium botulinum. Initial symptoms can include feeling or being sick (vomiting), stomach cramps and diarrhoea or constipation. For further details click on this link.  If you are unwell or concerned about your symptoms having consumed one of these products you should contact your GP or call 111 straight away.


What has happened?

During routine testing we found a source of Clostridium botulinum in one tube of our products following a production fault. This is why we have initiated a precautionary recall of all products manufactured over a wide period of time.


I’ve got a tube of cheese with an affected best before date. What do I do?

Don’t eat it. Take images of any tubes you have and their best before dates then throw the products away and contact us.