We believe that every child should have the freedom to Dream Big about their future, so we will be donating 20% of the profits from our new, limited edition green tubes directly to the NSPCC.

Kevin eating his primula cheese snack for NSPCC

Children who are safe from abuse are free to dream but unfortunately for some, that’s not always possible.

Peter Wanless, Chief Executive of the NSPCC said, “Every child is born with hopes and dreams for the future but if a child’s head is full of fear, anxiety or loneliness then there’s no space for dreams. Childhood should be a time when we’re free to dream. Abuse can destroy that – but it never should”

Buying a limited edition tube of Primula Cheese will allow us to support the NSPCC to help children across the UK grow up free from abuse and free to dream about being anything they want to be. 20% of the profits from these tubes will go directly to the NSPCC with the remaining profits going to the charitable causes we already support.

Look out for the new design in stores and join in the fight for every childhood by raising funds to help some of the most vulnerable children in the UK.

Pick up your limited edition tube in Asda, Morrison’s, Tesco, Sainsbury’s and selected smaller independent stores from 27th February 2017. You can help spread the word by sharing your childhood dreams, big or small, with us on Facebook, Twitter and Instagram with #DreamBig.

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NSPCC branded Primula Cheese Products

#FF0000 Raised £24,577 towards the £100,000 target.